Herbert music (2023) was created by Daria Challah a former music industry executive with over a decade of experience in building artists’ global campaigns.

A passionate classical music listener, she wanted to inspire a younger generation to this tradition through creating a new editorial and curatorial channel that contextualised historic composers from the tradition and provided a platform for contemporary and emerging artists. Herbert Music was launched in 2023 as a new voice in the music and broader cultural landscape.

Now with over 100,00 followers across Instagram and TikTok, she is now working to also inspire active listening into people’s lives through a new Substack series ‘Art of Listening’ and through her youtube channel launched in 2026.